Since January, he says he has earned more than $100,000 from a handful of viral videos, some pulled directly from his Memories archive. It was a rare opportunity for Babaknia, who has hopes of becoming a full-time content creator, to earn money. The company distributed up to $1 million a day to users with the most popular Spotlight videos. That changed last November when Snapchat launched Spotlight, a TikTok-like short video feature, and established an initiative that paid users to post. He never thought they would be viewed by anyone or worth anything. Since high school, the 24-year-old has stored thousands of random, short clips under his Memories tab. Caren Babaknia has a lot of silly videos saved on Snapchat.
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